getting started

Welcome to Cali template

My goal is to help you win customers online by building an effective and outstanding website. In this Starting guide I put together customisation steps to save you some time and make the process easier. And if you have any questions or problems, you can reach me by sending an email to or you can check my website for more information.

Human Support

If you have any problems with my templates you can send a Template Support Request on my website or write me directly at

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Customisation Service

If you got tired of DIYing your website for endless hours, check out my web design offering.

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Styleguide Page

The best way to make this template look & feel like your brand is to customise colours and fonts. You will need to go to the page "Styleguide" and update all the elements.To change the colour scheme across the whole website you will need to update all the Global Colours by selecting them and editing them. To change all the text styles, make sure that all the global font tags including "Body (All Pages), All H1 Headings, All H2 Headings etc are updated.


Images Optimisation

Before uploading product photos and images on the website make sure they all are properly resized and optimised. You can use the to reduce the size of your .PNG and .JPG images. The better way is to use .JPG format instead of .PNG whenever it is possible.



This template has full Ecommerce functionality. You can sell anything you want, could be your digital products or physical goods as well. The best way to customise the Ecommerce part of the template is by starting with updating products. To do so you need to select the Ecommerce tab on the left and update each product one by one or use the template to update all products at ones. Before uploading product images make sure they are not overly big and optimised. We'll talk about image optimisation below. You can learn more about Webflow Ecommerce on Webflow University Ecommerce course.


CMS Content

Courses" , "Sales Page" and "Blog" pages are integrated with Webflow CMS, which means when you add, for example, a new course, it's page would be generated automatically. You can learn more about Webflow CMS in the CMS & dynamic content course.


Website Content

After you website is updated with your own products, colours and fonts it's the time to update texts and images. You can do it though the Designer mode or though the Editor mode.



This template does not include built-in functionality for automatically displaying Instagram photos. Please have a look at how you can display your Instagram posts:
1. You can connect Instagram with third party plugins. For example, Elfsight Instagram Feed Plugin.
2. You can display Instagram posts using Instagram oEmbed.
3. You can integrate Instagram feed dynamically by using Instagram+Zapier+Webflow integration.
3. Or you can just simply upload photos manually and link them to your Instagram account.


Website Settings

When your website's Look & feel is in on point and your content is in place. It's the time to launch your new online store. Make sure you've updated your SEO Settings, Open Graph settings, favicon, email to receive notifications about form submissions, connected your custom domain and Google Analytics. To enable your Ecommerce website you will need to follow the Ecommerce setup guide.

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